There’s an argument to be made that TextExpander is utility software only and this type of subscription is a hard sell to users:
@tapbot_paul I wish them luck, but it’s a hard sell for utility software.— Greg Pierce (@agiletortoise) April 5, 2016
@pslobo @jordanmerrick Exactly. 1Password enables me to do something I could never do on my own. TE makes typing slightly easier.— TJ Luoma (@tjluoma) April 5, 2016
And, perhaps, Smile could have learned a bit more from how (wonderfully) AgileBits handled its recent upgrades for 1Password. The difference here is that password sharing between family members and organizations is a problem people have and 1Password found a way to solve it. The ability to share snippets between members of an organization and edit them on the Web? Not convinced this is a problem that needed solving.
(I’m aware there are other options, but this is the one for which I’ve had experience and a paid license.)
In the past, I was a Typinator, rather than a TextExpander, user and I have an existing Typinator 5 license I can upgrade to version 6 for less than $15. The feature-gap between TextExpander and Typinator has closed (and is potentially non-existent). Advanced features such as fill-ins, snippets that run scripts, snippets that contain other snippets, snippets that perform calculations, etc. are all available now. This leaves the elephant in the room…
As a user, I’ve liked the fact that many of my apps support TextExpander so I can easily share snippets and functionality across my devices. As a developer, I’ve spent time adding TextExpander support to my apps for the same reasons. Over time, however, things have changed. Apple added keyboard Text Replacement (née Keyboard Shortcuts) back in iOS 5 with iCloud sync in iOS 6. In recent iOS updates, Apple has made it more difficult for apps to integrate with TextExpander now requiring each app to keep a copy of the shortcuts library and provide an interface to manually sync them from TextExpander. When custom keyboards were added in iOS 8, TextExpander added a keyboard to help solve this problem, but, in practice, this feature is less than ideal and falls (far) short of Apple’s system keyboard.
I’ve been thinking about how I use TextExpander on iOS and it generally matches this tweet by my pal Pedro:
@blackfog looked into it & where I used TE most on iOS was Editorial & Drafts. Both have native and versatile expansion already, so…— Pedro Lobo (@pslobo) April 5, 2016
The short answer? I don’t depend on TextExpander on iOS as much as I thought. Apple’s Text Replacement meets 90% of my needs (and works nearly universally) with synced Safari preferences, iCloud keychain, 1Password, Workflow, and a few choice extensions filling the remaining 10%.
I haven’t yet made a decision on whether I will continue to support TextExpander in my apps going forward. Obviously, I’m not going to tear it out in a fit of rage from existing apps, but for something forthcoming like TextTool 2 where I haven’t yet integrated it, the decision is murkier.